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The platform is rolling out a new feature that allows them to reduce the amount of AI-made media appearing in their streams. This initiative comes as the company revealed that it now features over 1 billion AI videos.

Trial and Implementation

This change is in a pilot phase over the coming weeks before a widespread launch. This advancement comes amid a surge in AI-generated material, fueled by emerging content generation software.

The Broader AI Trend

Recent reports that almost a tenth of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A significant portion of this output is deemed low-quality AI content, a term for inferior, mass-produced content that is typically illogical or dreamlike.

Based on user feedback that numerous viewers appreciate content made with AI tools, from computer-generated images to informative clips, and we aim to offer the community the power to adjust the amount of that, based on their own preferences,” said a platform representative.

Scale of AI Content

TikTok disclosed that there are now 1.3bn videos on its network labeled as AI-generated. In total, more than 100 m videos are submitted to the platform daily, making AI content a minor percentage of its total content library.

User Control Features

Users will be capable of limit or boost the amount of AI-generated videos they view by using the “manage topic” option in the app and choosing AI-made media. Further subjects that are already be controlled under the tool cover politics, fashion, beauty, and choreography.

Platform Guidelines

The platform’s guidelines require content makers to tag “realistic” artificially created content, and it bans harmful fake videos of celebrities or emergencies. Any authentic-looking AI-generated clip that is without a tag can be deleted under its terms of service.

In addition, the service will now apply an artificially created label to content made using its proprietary AI systems, or detected by an industry-wide initiative for spotting artificial media. This action is designed to stop users from attempting to bypass the labeling process.

Responsible AI Funding

TikTok is furthermore establishing a $2m AI literacy fund for professionals and groups to produce informative material about responsible artificial intelligence. This project will assist educational bodies dedicated to training programming and robotics.

Platform Protection

The video-sharing app has supported its safety measures, amid discussion over proposals to cut jobs for hundreds of review team members in the UK. The company is planning to cut a significant number of roles in its content moderation division in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.

A trust and safety lead stated that people-led review would continue to be important, but AI can safeguard staff by filtering out the most distressing content ahead of it has to be seen by humans. The platform announced a 76% decrease in explicit and harmful content handled by human moderators over the past year due to the use of its machine learning processes.

“We think that it’s essential to balance staff and AI to ensure user safety,” she said. “We’ll have staff as part of that process, but we further consider it’s highly necessary to reduce exposure to dangerous material as swiftly, which is the area in which a lot of the machine support is proving valuable process content quickly.”